Market screening

Identify market opportunities in order to commercially exploit technological assets, industrial property, technical and scientific expertise, equipment.

Create added value through diversification by identifying new business needs, new markets, understanding business models
and conditions of entry.

Methodology

Fully understand existing technological assets and backgrounds (patents, know-how, expertise, software, brand, equipment…) and analyze the technological back story (inventive history), development, value.
In-depth analysis of patents and scientific publications linked to the technology to identify market weak signals and hot topics, areas of interest, technological trends, the most targeted applications and active markets…
Economic analysis of the most important applications and markets: supply chains, key players, value creation process, technological life cycle, patent environment
Selection of the most promising applications and markets. Cross-analysis of key technological assets with the markets constraints & needs (qualitative analysis carried out by interviewing experts).
Assessment of intellectual property risks, technical and market maturity levels, regulatory constraints, market access difficulties.
Identification and selection of R & D partners for techno-economic partnerships and co-development needed for market access. Identification of potential technology buyers.
Recommendations for strengthening intellectual property assets in order to secure and maximize revenue.

Deliverables

Analysis report in PPT format including qualified recommendations of proposed target markets classified by value level, together with lists of key prospects.