L’Occitane: the perks of using specialist IP providers
Founded in 1976, L’Occitane en Provence is an international brand of body, face, fragrances and home products. The group has more than 2,900 stores (more than 1,400 are our own stores) in 90 countries and a portfolio of around 2,500 trademarks.
In 2009 the legal function had three staff and outsourced almost everything. Intellectual property work, primarily trademark registration, was largely handled by a good middle-ranking outside law firm (the firm did not deal with broader issues such as domain names and anti-counterfeiting, which we kept in-house).