How can you reduce your Trademark budget after COVID-19?

Published, 29 April 2020

Some tips to start preparing before management asks!

Although we sit in different countries, we are now facing a common battle: the spread of the COVID-19 virus.

Experts say that around 44% of companies will face serious cashflow problems soon…what can we do in this context?

When it comes to TM portfolio management, instead of reducing activities by simply deleting them, we prefer to immediately analyze and improve efficiency. And the good news is that there are several actions we can initiate now.


  • Let’s start with your data: how you select the info to analyze and how to set up a proper “efficiency agenda”
  • Legal vs. procurement: finding a way to work better, together
  • The importance of the right benchmarking costs and activities: a mandatory to-do list



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