Strategy

We will help you make the right investments
in innovation to advance your business goals.

We assist our client to use IP as a sophisticated and strategic asset for analysis and value creation.
Our studies help to foster and to secure the innovation life cycle.
In parallel we provide recommendations to build strong IP positions to get the right Return On Investment

Research and Innovation

 

Use and market screening

Questel Consulting helps organizations identify unmet customer needs and diversify their activities. Building upon our original IP analytics approach, we incorporate key business and economic perspectives for a project or an innovation, looking at technological, economical and regulatory issues influencing targeted markets. In addition to our own expertise, we leverage a broad-based set of resources including leading experts and web data to provide unmatched context.

Objectives

Prioritize potential new markets for expansion and define best economic model

Diversify activities to add value to current business

Confront the innovation project to the market realities and needs through interviews

Address IP, technical barriers and regulatory constraints before entering a market

Identify potential collaboration partners

Understand how to build strong IP position to secure and maximize revenues

 

Technology and competency mapping

Questel Consulting’s combination of market intelligence, technical skills and industry experience provides R&D / IP executives and corporate management unique insights into shifting ecosystems and business model, competition and alliances between organizations. We are skilled at helping companies identify new levers of innovation, evaluate their position and accelerate decisions / actions to drive fast and improved results.

Objectives

Map a technical field and obtain the technological state of the art to share with stakeholders

Identify trends, players and competitors’ positions in current and emerging R&D and products

Assess relative IP positions and developments across technology and industrial value chain

Benchmark key indicators and criteria for select peers or competitors to evaluate performance

Identify strategic advantages and opportunities for new development and focused improvement

Define a strategic approach to exist and grow in the landscape

 

Ideation and white space analysis

Questel Consulting helps companies prepare for and execute successful ideation & creativity sessions and programs. Whether creating the foundation for a session or defining the process, success metrics and incentives – we are skilled at helping companies manage their ideas portfolio and implement custom software solutions.

Highly-effective R&D programs go beyond fundamental research. They provide targeted research into technologies and applications that address specific market opportunities and customer needs, often free of protection. This is a white space. White space analysis from Questel Consulting provides data-driven insights that help companies target their innovation programs in the most promising areas where future high value may be captured.

Objectives

Analyze the IP landscape and generate prospective analysis

Imagine new technology breakthroughs

Define white spaces with patent filing opportunities

Identify innovation challenges and expectations

Improve and foster creativity process

Match ideas with patented state of the art and internal knowledge

 

Technology scouting and in-licensing

Questel Consulting helps companies, advisors and research firms identify investment opportunities and navigate the decisions required during negotiations to bring them to completion. From sponsored research and licensing-in to corporate ventures and other alliances, our team understands how to help craft objectives, select “best” options, and manage external investments over time.

Objectives

Stay aware of new developments and open innovation opportunities

Speed-up R&D programs thanks to outside innovation

Identify patents to reinforce a position

Hire experts to provide fast and effective answers to potential shortfalls

Conduct due diligence and support negotiation

Product and Market development

 

Players benchmarking

Questel Consulting provides organizations with a benchmark methodology to evaluate IP / R&D / innovation performance. With a strong experience working for many leading corporations, Questel Consulting execute multi-scale benchmark evaluations that can identify short and long-term trends, and assist in forming action plans to improve IP performance. We create a platform to communicate performance and to assist in monitoring competitor activities.

Objectives

Define performance metrics aligned with corporate objectivesCompare and measure the balance of power with the competitors

Identify blocking patents and patents with the strongest impact on the ecosystem

Gain new insights and perspectives from the competition

Correct and improve IP position

Implement regular competition monitoring

 

Value chain Positioning and IP roadmaps

Questel Consulting helps companies evaluate and develop IP perspectives within their supply and value chain. Our clients mitigate risk with a secure supply of core technologies to their business lines and increase revenues with well designed and executed IP programs. All options for value creation in the value chain are considered. Key questions including alignment of a portfolio with business objectives and strategy are answered.

Developing high-value technologies, products and intellectual property portfolios is a complex and multi-dimensional process. Frequently, substantial value is missed or lost by failing to incorporate an IP perspective into this process. Identifying and capturing IP value is a core process for start-ups and large companies as they execute their marketing and operations. Questel Consulting is skilled at helping define an IP roadmap and action plan perfectly aligned with the business objectives.

Objectives

Audit and align IP portfolio with business lines and objectives

Aggregate IP diagnosis and IP landscape

Conduct SWOT analysis and make recommendations

Secure your business positions into the value chain

Seize opportunities and reduce risks

Leverage and capture new IP value from customers and suppliers

Implement KPI and dashboards to measure the impact of IP

 

IP due diligence for investment

The most recent studies show that more than 50% of investments in start-ups and SME fail. There are numerous reasons for this, but it could often be avoided should the technology and IP rights be included in the investment evaluation, decision-making, transaction and on-going management. Our due diligence efforts routinely identify unexpected risks and opportunities that inform transaction terms and value.

Objectives

Analyze business plan and innovation programs to match IP with competitive advantages and promises

Provide encumbrances analysis

Generate elements to assess freedom to operate

Measure IP contribution to overall value of the investment

Make recommendations to reinforce IP

Monetization

 

IP valuation

IP monetization programs, tax efficiencies, M&A, investment, IP based loan collateral etc. all require IP valuation. Questel Consulting is skilled at delivering strategic financial valuation of IP assets within each specific context. If and when required we work with and for accounting companies.

Objectives

Assess every option for value creation: partnership, license, assignment, start-up creation

Define parameters which impact the valuation process

Aggregate technical and economic data needed for the valuation

Select appropriate method

Identify comparables and interview experts

Calculate and provided evidence-based financial value of assets

 

Enforcement and cross licensing

Questel Consulting helps companies prepare cross licensing program and prevent/resolve IP disputes by providing unique insights that crystallize likely outcomes and negotiated settlements. Economics, time and results matter whenever litigation is anticipated or occurs. We frequently work with the world’s leading law firms, corporate counsel and executive teams to identify the technical and market data that supports case development and decisions.

Objectives

Identify potential infringers to support monetization and assertion programs

Conduct patent product mapping, reverse engineering and claim charting

Anticipate attack and prepare defense strategy

Balance the bargaining power between two companies to avoid unnecessary royalty expenses

Measure the respective value of the patents in negotiation

Evaluate options and the risk over potential returns balance

 

Out licensing and technology transfer

Transferring technology and related IP rights can generate significant revenues for companies and research institutions seeking to obtain returns from their research and development efforts. While not easy, successfully establishing and maintaining technology transfer efforts over time can drive superior financial and commercial outcomes. Questel Consulting helps companies transfer technology and related IP rights and support transactions that maximize financial and strategic returns.

Objectives

Confirm patent value and reinforce with other valuable assetsValidate technical and market potential

Define possible transfer options : partnership, license, assignment, start-up creation

Identify and rank targets in regard of strategy, product, R&D program, patent portfolios

Develop negotiation strategy and action plan

Manage IP licensing programs and provide ongoing support throughout transaction