Expanding Your Global Trademark Portfolio: Pitfalls and Innovative Solutions

Trademark departments are constantly faced with evolving challenges

• Determining the optimal registration and renewal approach, identifying the key jurisdictions where protection is needed.
• Reviewing and verifying regularly that such portfolio remains aligned with the business objectives and adequately covers new markets, products or services.
• Embracing technology that aims at reducing the cost to manage such assets. This includes using trademark management software, trademark watch services, and automated renewal platform to ensure that the portfolio is up to date and in compliance with all relevant laws and regulations.

On April 6th, our panel of seasoned trademark lawyers and trademark specialists shared their knowledge and practical experience to help you understand innovative and cost-effective ways to manage a global trademark portfolio.  Watch the recording now.