Manage your international tm portfolio effectively
Trademark departments are constantly confronted with emerging challenges to manage brands.
While the massive virtual paradigm shift has provided more opportunities for brands to globalize quickly – with NFTs for example – it has also increased the number of trademark applications, the complexity of protecting trademarks and monitoring for infringement.
In this webinar, we talk about:
- Today’s challenges: new virtual world, NFT, increased complexity and Trademark applications
- Data instruments available to perform better choices
- Legal updates to look at closely
- Business cases from Luxottica