The Curious Case Of the ‘Black Friday’ Trademark

Everyone has heard about the “Black Friday” shopping extravaganza but did you know it was a trademark? Such marks, whose use has become increasingly widespread, are subject to changes and vulnerable to cancellation, and that is exactly what happened with a German company and the Black Friday mark.

Brandstock Legal's Michael Frank (now part of the Novagraaf Group [1]) discussed this particular case history in an article for World IP Review (WIPR) focused on issues related to the registration of common terms and the role played by Brandstock Legal in front of the Deutsche Patent- und Markenamt (DPMA). The article concludes with an in-depth analysis of the “Super Friday” trademark.

Download the full article to read the analysis in full.

[1] Questel does not provide any legal services. Legal services are provided by independent IP attorneys on the basis of a separate engagement agreement between you and, if you wish to, a partner IP attorneys firm.