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- Product NewsA platform dedicated to software and platforms news and evolutions
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- IP TrainingIncrease the IP-IQ of your entire organization with engaging IP training programs
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Webinar / Published, November 29, 2023
Trademark Searching 5.0: Design an Effective Search Strategy that Meets Your Legal & Marketing Needs
overview
Let's explore the latest trends in trademark searching from an IP in-house and marketing point of view. Industry experts Alessandro Vesurga, General Counsel at luxury clothing brand Canali, and Luciano Tolomei, CEO of Del Monte & Partners and HubSpot Evangelist, will share their invaluable insights of building effective trademark search strategies at the intersection of in-house IP management and cutting-edge marketing. Benefit from their practical insights and in-depth discussions on the latest trends in trademark searching.
This webinar covers:
- How to build an effective in-house trademark availability and clearance search strategy
- How to align marketing and IP needs to support your legal and commercial goals
- The latest trademark search technology, and what’s coming next
- How to find the right balance between effective clearance and budget constraints
- How to undertake searches in virtual spaces, diving into the exciting realm of Metaverse-related trademark topics.
Watch our video