Establishing and executing an effective online brand protection strategy without expending valuable in-house time and resources is one of the biggest challenges facing businesses today. If brand owners are to meet the threat of online infringement, they need to be able to act quickly and proportionately, and with minimal disruption to their internal teams.
Our combined online monitoring and rights enforcement solution reduces the demands on brand owners by detecting online threats to predefined criteria and by triggering pre-agreed automated alert and enforcement workflows.
Activity is targeted by channel (apps, domain names, marketplaces, social media, and/or web content) so that you can focus resources on your most pressing threats, while all tasks are coordinated via a centralized online case management system (CMS), so that enforcement activities are rapid and cost-effective, or managed in bulk.
The service is fully supported by Questel’s Legal & Consulting business, a global network of IP attorneys, to ensure additional enforcement activities are taken rapidly and strategically, with all results managed and tracked via the CMS.
Our approach to online brand protection
Via a single log-in, this unique service will enable you to rapidly and cost-effectively safeguard your valuable IP assets
and protect your customers in today’s complex digital environment.
1. Undertake a landscape report
Our initial survey of the online threat landscape will determine the parameters of monitoring and enforcement, and pre-specify the necessary actions, budget, and triggers for additional strategic activities.
3. Strategic enforcement
Our standard enforcement workflows automate platform takedowns, and cease and desist letters, and enable bulk actions. Our advanced enforcement workflows facilitate follow-up activities, such as test purchases, in-depth investigations, reputation monitoring, and litigation.
2. Identify modules for monitoring
Choose from apps, domain names, marketplaces, social media, and web content, depending on identified risks.
4. Tracking and reporting
Activities are tracked and measured through our web-enabled and fully secure CMS. Centralized data is crucial to identifying repeat offenders or recurring infringement and allows activities to be prioritized.
Talk to us today about our complete range of online and offline
Online Brand Protection services.
Reduce the risk of infringement actions when expanding your brand into new markets or geographies through our range of clearance and availability searches.
Filing & Prosecution
Our rigorous standards and robust data protocols ensure maximum efficiency and productivity on complex and large-scale international filing projects.
Ensure your valuable trademarks are monitored and enforced with our streamlined and cost-efficient range of trademark watching services.
Request a demo
We understand that online monitoring is only part of the solution for brand owners.
To make it as easy and cost-effective as possible for you to take action, we have linked and automated our enforcement services so you can obtain quick and instant results without having to review pages of monitoring results and instruct every single activity.