Get ready for INTA 2024 in Atlanta, Georgia

At last year’s INTA Annual Meeting in Singapore, we heard from many trademark professionals about their frustration with their current IP management systems (IPMS). 

In the face of hiring freezes or difficulties hiring trademark paralegals, brand owners are actively seeking a new generation of IPMS that will enable them to harness the benefits of automation to overcome pressure on internal resources. In particular, they are looking for IPMS tools that will reduce the manual labor of time-consuming administrative tasks; for example through automated data links to patent and trademark offices (PTOs). 

Trademark practitioners are crying out for automated data transfer because it will enable them to perform ‘simple’ tasks more effectively, such as:

• checking the status of a trademark directly in their IPMS;
• instructing payment directly through their platform; 
• managing their entire IP portfolio, including copyright;
• generating better reports; and
• accessing country legal rules directly through their system.
   

You don't need to wait for a new generation of IPMS to achieve these goals!

You can harness the benefits of automation, legal updates, direct data connections to PTO records and more through Questel’s range of Equinox IP Management Software. As importantly, our IPMS tools are also fully integrated with our wide range of IP services and software, including our do-it-yourself Markify Clearance & Watch Platform and Online Brand Protection service.

→ Read more about innovation in IPMS by reading our article ‘Time for an Upgrade? Choose an IP Management System Built on Salesforce’.