Doing better with less is becoming the new way of life for IP teams, IP counsel or IP managers in innovative companies.
The current situation makes it crucial to consider patent cost management as a way to relieve pressure.
But in a period of unprecedented global crisis during which experts estimate that around 50% of companies will soon face serious cashflow problems…
- What can we do with the new rules of the game that will be taking shape over the next few months?
- How do we ensure that our IP assets don’t turn into a financial backpack too heavy for our company to carry?