3 essential considerations before registering a trademark in Europe

3 essential considerations before registering a trademark in Europe

If you trade in Europe then, as in the rest of the world, registering your trademark is essential to the protection of your brand and the best means of preventing others from abusing it, causing financial and reputational damage to your business.

 Given the importance of trademark registration, it is useful to be aware of three fundamental aspects to be resolved before going ahead with the registration procedure.