Successful co-creation and innovation with customers
Discover how Deutsche Telekom turns their customers into innovators
Our habits and behaviors have changed dramatically in the recent past. The only way to really stay on top of your clients’ needs is to engage them in a constant dialogue and to make them part of your development process. Easier said than done. But with the help of our tools for customer communities, structured co-creation projects, and scalable ideation, we have everything you need to start getting true customer centricity done.
In our introductory webinar, we will cover several formats for customer collaboration, explain how the right software can assist you, and provide some examples from companies who have already turned their customers into partners for innovation.
A company who has put the clients first when it comes to new product development is the Deutsche Telekom. Today, over 18,000 of their customers have participated in shaping and improving future products and services. Lara Löhrer, Project Lead for this exemplary initiative will share the Telekom’s key to success and learnings first hand in our webinar.
In this webinar, we talk about:
- Why collaboration with customers is great
- How Deutsche Telekom collaborates with 18k of its customers
- What the right tools can do to achieve the desired results.
Watch our video
Planning and Building Innovation Ecosystems
An innovation ecosystem can increase a company’s innovative efficiency and power, and establishes closer relationships and collaboration. An innovation ecosystem is a collaborative network connecting stakeholders, organizations, and users…
When planning and building an innovation ecosystem, many variables and points of contact need to be considered within companies. A clear roadmap must be formulated from the beginning, based on individual needs, resources, and goals…
Accenture and Brandstock: working collaboratively
Kristen Poggensee of Accenture discusses here the benefits of working with IP management specialist Brandstock on clearing trademarks and taglines…