Successful co-creation and innovation with customers

Discover how Deutsche Telekom turns their customers into innovators

Our habits and behaviors have changed dramatically in the recent past. The only way to really stay on top of your clients’ needs is to engage them in a constant dialogue and to make them part of your development process. Easier said than done. But with the help of our tools for customer communities, structured co-creation projects, and scalable ideation, we have everything you need to start getting true customer centricity done.

In our introductory webinar, we will cover several formats for customer collaboration, explain how the right software can assist you, and provide some examples from companies who have already turned their customers into partners for innovation.

A company who has put the clients first when it comes to new product development is the Deutsche Telekom. Today, over 18,000 of their customers have participated in shaping and improving future products and services. Lara Löhrer, Project Lead for this exemplary initiative will share the Telekom’s key to success and learnings first hand in our webinar.

In this webinar, we talk about:

  • Why collaboration with customers is great
  • How Deutsche Telekom collaborates with 18k of its customers
  • What the right tools can do to achieve the desired results.


Lara Löhrer

Project Lead « Ideenschmiede »​

Deutsche Telekom

Jan Fischer

Co-Founder & Managing Director


Watch our video

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